Niyot Beauty is the creation of artist, designer and filmmaker Toyin Cayoi.
Born and raised in London, England, upon completing studies at Central St. Martins, Toyin founded her London studio in 2007 specializing in commercial art, fashion design and beauty art direction.
Her interest in beauty and cosmetics was nurtured at an early age and she gained experience as a beauty creative while still at school. Specializing in nail artistry and beauty art direction, she gained experience with beauty heavy weights Elizabeth Arden and later Estee Lauder in both the UK and USA.
Her freelance work for luxury brands and celebrities in the business led to her work being featured in Vogue, Elle, Harpers Bazaar, Instyle and numerous other fashion titles as well as having a creative role in beauty concepts for fashion shows all before age 21.
While working in other mediums of art and fashion in recent years, it was not long before her passion for beauty came calling her again with the idea to create a luxury brand of color cosmetics, that is not only dedicated to developing the most innovative cosmetic formulas, but is also ethically made in Europe and USA.
Choosing a name for a range that is her signature vision in cosmetics; NIYOT is quite simply an anagram for TOYIN spelt backwards!
To discover Toyin's work and collaborations please visit: www.toyincayoi.com
You can follow her curated vision blog here: toyincayoi.tumblr.com